by Roger Noujeim
When you find ways to leverage your video footage in more ways than one, the returns grow exponentially, and your chances of being found near the top of search results grow along with it.
Time to figure new ways to squeeze your way to the top.
We’re not all great writers. And if we were, we are too busy to regularly write and publish articles and blogs, or constantly post on social media. The painful reality is that others who do invest the time, beat us in online searches.
While video makes up 70 of the top 100 search results online, most have not yet embraced video for varied reasons. When video is shared 1200 more times on Facebook than other content, and 700 videos are transmitted through Twitter every 60 seconds, the facts signal that competing for higher visibility on search engines is still within everyone’s reach.
If you look closely, you will find a few local Realtors who today dominate the video landscape online. And they’re enjoying the exclusivity.
Time to stake your claim.
Most property buyers and sellers use the Web as part of their research whether for properties or Realtors. When standout content surfaces, the Realtor behind that content gains the attention, and stands to win. The key challenge is to ensure that your content is right there in the mix, ready for the picking.
Standout content goes far beyond the scope of an online directory or being listed on the broker’s site. Buyers and sellers want to work with a local expert who can offer exceptional service. This ability is easily showcased by the Realtor’s marketing of their own services and client properties. This is especially important if you are engaged in real estate auctions, an area more Realtors are starting to get into. Buyers especially investors who buy sight unseen, would appreciate the details video offers, versus still photographs, including running commentaries as they view the footage.
However, any change or shift in mindset requires discipline and commitment. When it comes to thinking video instead of, or to supplement blog posts and still photos, it’s the same.
The facts and numbers speak for themselves. So let’s get your smartphone or digital camera out and start taking and publishing video clips online. Full footage of the property makes for excellent content that you can leverage in so many ways. A walk up to a property you just listed gives potential buyers a good feel of the area. A 1-2 minute local market update each month goes a long way towards highlighting your expertise. Tips on selecting a Realtor, staging a home, pricing strategies and other ideas would surely find you competing for that visibility on search engines others would wonder about, on a shoestring.
And when you find ways to leverage your video footage in more ways than one, the returns grow exponentially, and your chances of being found near the top of search results grow along with it.
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