by Roger Noujeim
In a people business such as real estate auction and sales, this makes video-based marketing and communication an absolute must, rather than a luxury. Property buyers are recognizing video marketing as a major differentiator and are moving to favour agents who can demonstrate strong capabilities in the area.
Google is reputed to have started it all. A few years ago they bought Youtube for a hefty sum of money, and re-aligned search algorithms to prioritize video content. Other search engines followed suit. That’s why today 70 of the top 100 search results online are video. The video touches consumers’ senses and emotions in many more ways than still photos and text. Video is also more convincing and more entertaining.
Those who have found effective ways to integrate video into their business in more ways than one is winning the race. Their market update videos show up at the top of the results and position them in the minds of the consumer as experts in their area. Their just listed, open house and property videos are easier to find online and are increasingly becoming a key source of business traffic and lead. Their prominence using video technologies has also definitively given them an edge during listing presentations.
If a picture is worth a thousand words, then Forrester Research’s view that one minute of video is worth 1.8 million words should make any real estate professional stand up and take notice.
And with video content expected to make up 90 percent of all Internet traffic by 2015, according to industry giant Cisco Systems, the growing video trend is expected to accelerate.
Using video effectively goes far beyond just placing a property video on Youtube and your website. Integrated solutions today incorporate video auto-responders and video drip campaigns for more personal, memorable stand out communication, video sharing for social media, cloud-accessed branded video email and video newsletters with powerful analytics that enable extended video footage without file size email limitations, and face to face video conferencing and broadcasting to engage unlimited REO Auction attendees from around the world, capture and re-purpose live events for re-marketing and other communication needs.
In a people business such as real estate auction and sales, this makes video-based marketing and communication an absolute must, rather than a luxury. Property buyers are recognizing video marketing as a major differentiator and are moving to favour agents who can demonstrate strong capabilities in the area.
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Call Or Text (425) 985-3289 to get the most comprehensive home inspection in the Seattle area. Property Inspector, LLC has been perfecting the art of Home Inspection since 2001. The industry has continued to evolve with new standards and more advanced technology to confirm the condition of the home. But one thing has remained consistent: our dedication to providing the best Home Inspection solutions.
