by Christy Crouch
Two of the most important factors in having a highly successful business are scheduling and time management.
One of the biggest keys to this business not consuming you is following a daily schedule. The more consistent you are with your daily routine the more consistent your results will be, the less time it will take, and the more control you’ll have over both your life and your business.
Have specified times that you go on listing appointments, work on your files, follow up with agents for feedback, call / service your sellers, show buyers, work on administrative things, return calls, emails, etc.
Make a habit of giving your customers and clients a choice instead of asking them what works for them when setting appointments. Simply say I can do that today at 3:00 or Thursday at 5:00, which works better for you? And have it be during your specified time for doing appointments.
And guys, there is no one set schedule that will work for all of us. You have to create your schedule around your life and your business and have it be something that works for you, your family, and your business. And let me emphasize here that you and your family should come first and then the business. A happy life goes a long way toward creating a thriving business. Many agents find it hard to manage both. But trust me, it’s possible and you can do it, but it takes an intention, planning, and then following your plan.
Our business should be like any other business. Run it like a business and it will give you results like a business. Run it like a circus and it will give you results like a circus.
Let go of the drama and overwhelm whenever possible. One of my coaches told me to always try to keep my emotions between the lines and that’s huge in this business. You can spend countless hours, and an enormous amount of energy worrying with all the drama and emotions in this business. Believe me if you can get this right it will make you thousands!
Time management comes from having systems and support in place so things run smoothly and efficiently. If you have staff you need to efficiently train them, trust them, give them credibility with your clients and then let go and get out of the way!
If you don’t have staff you can do this with your closing company and lender. Meet with them to brainstorm what parts of the transaction they can take over and away from you.
Your job is to sell homes theirs is to get the loan processed, approved, and closed. Get out of the way and let them do that. You don’t need to be at the loan application or the closing for that matter, your clients follow your expectations. I know this part may offend you but its only feeding your own ego. If you have a strong competent lender and closing company who are simply an extension of your team there’s no need for you to be at the loan application or the closing.
You should not pretend you’re the lender or the closing company, bug company, home inspector or anything else for that matter. You’re the Realtor, you do your job and let your professionals do their job. You set the expectations and your clients follow. Whenever and wherever possible you should delegate!
Get in the habit of using your voice mail, email, and text. Its where communication is and has been headed anyway and can be highly efficient for everyone. utilizing email provides a paper trail of what’s discussed for all parties. Text is quick and easy. Am I saying to never talk to your clients, absolutely not, nothing takes the place of a personal touch but I am saying to take advantage of the technology that we do have.
If you explain to your clients that during such and such hours you will be prospecting, on listing appointments, showing buyers or whatever and during those times to either email you or leave a message on your voice mail and that you’ll be returning calls at a specified time later, they’ll acclease to that with no problem at all. Again, your whole goal should be to run it like a business. Rarely if ever can you call your doctor or lawyer’s office and speak with them directly on the first call. They follow a scheduled routine and so should you.
Again, if you have the systems in place, a rigid schedule and routine that you follow daily, you’ll put yourself in a much better position to succeed in this business and maintain a healthy life at the same time.
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