by Bob Corcoran
Have you ever thought of using a satisfaction questionnaire to keep in touch with your clients? According to Businesstown.com, most unhappy customers will not complain directly to the business they are unhappy with. Instead, they will complain to everyone they know while taking their business to a competitor. To counteract this possibility, businesses are increasingly making follow-up calls or sending out satisfaction questionnaires after a sale is made. If you go to Walgreen’s, Red Lobster, or JC Penney’s, you will find a number on the receipt to call to complete a customer satisfaction survey.
You might consider sending out a survey to clients who have completed a transaction or even to prospects who have received a few months of your emails. Your questionnaire can be very simple and straightforward, and if done right, the survey can convey that you care about your service and want to improve it. This means that you may ask customers questions that can be answered by checking choices like “Very satisfied,” “Somewhat satisfied,” or “Not satisfied,” but you also offer them a chance to voice an opinion about why they made the choice.
The responses to open ended questions can offer insights about what you do right and what needs improvement. It may spotlight employees who did a great job. If you follow up on your negative or lukewarm responses, you can pave the way for repeat business or at least soften the anger of a customer who feels he was mistreated. Often, even a customer who was unsatisfied with aspects of a transaction can be pacified with a call that attempts to make things right or at least offers an apology.
Make sure you are prepared to act on negative responses. Nothing turns a customer sour faster than to complete a questionnaire voicing dissatisfaction, only to never be contacted by that company again. On the other hand, businesses who promptly follow-up and resolve customer complaints quickly are finding that those customers are more likely to do repeat business than the average customer who does not have a complaint.
For home inspection services in the Seattle area, look to Property Inspector, LLC. Call Or Text (425) 985-3289 for immediate service. Click here to take advantage of our online scheduling for your convenience.
Call Or Text (425) 985-3289 to get the most comprehensive home inspection in the Seattle area. Property Inspector, LLC has been perfecting the art of Home Inspection since 2001. The industry has continued to evolve with new standards and more advanced technology to confirm the condition of the home. But one thing has remained consistent: our dedication to providing the best Home Inspection solutions.
